The slowing of the economy and rising unemployment rates has many marketing professionals unable to predict what this season will bring.

The challenges are many. It is becoming increasingly difficult for marketers to track campaign results and keep up with increasing media rates for their clients. Finding a marketing method that tracks measurable results is important.

Survey says. According to the 2008 “State of Marketer” survey report from Eloqua, accountability pressure is increasing. 86 percent of marketers reportedly feel constant pressure to provide clients with tangible results. Sixty-eight percent of marketers are actually measuring how much marketing service they provide as a quantifiable number to their bottom line.

Out with the old, in with the new. The reason some media buyers are having such difficulty providing accountability for advertising dollars spent is because they are still clinging to old, traditional advertising methods. Remaining on top of industry changes – especially the technological advances like the emerging mobile advertising market – is more important now than ever.

Complete media strategies are necessary. A recession can actually benefit marketing experts who know how to leverage their skills in media buying and take advantage of opportunities.

Yes…benefit.

Traditional advertising strategies are no longer enough. More and more Fortune 500 clients are searching for marketing firms that provide a unique, nontraditional approach that gets clear, measurable results. These marketing experts should have a proven record of being able to capture (and keep) the target audience's attention and encourage sales conversions across all media channels.